The thrill of having one’s own food and beverage place, a little one or a mega one, either way is a captivating idea for the young clan
Across the world, be it in developed countries or in developing countries, Food Carts and Food Trucks form an essential element of food & beverage offerings and retail. Restaurants, bistros, cafes, QSRs and eateries are places where people can gratify their gastronomic cravings. Food Trucks are places where a wholesome, quick and economical meal could be savored and the ingenuity of Food Trucks is that they are mobile. This increases their reach and their menu offerings can be versatile.
In India while food carts have been long-standing in people’s lives, vibrant, eclectic and vivid, Food Trucks have started to markedly pop-up all around in recent years. Most importantly there are a lot of young restaurateurs who are venturing into the decadent world of F&B via Food Trucks. The thrill of having one’s own food and beverage place, a little one or a mega one, either way is a captivating idea for the young clan.
A seemingly quick and easy way to enter the arena of food and beverage is arguably Food Trucks. This format could be experimented with a low initial investment and minimal recurring operational cost.
The key question remains that “Are food trucks going to become a permanent feature in India or remain a passing fad?” Answer to this paramount question is in how well we understand and implement these basic ideas listed below.
Food Trucks can certainly become a thing to look forward to if bigger F&B brands and well-established restaurateurs decide to take a leap into this budding and exciting section of F&B offerings. One thing that food trucks can offer to food brands is visibility and easy access to their patrons. New locations and vicinities could be tapped by food brands.
Local municipalities and local government bodies would have to tag along and facilitate set-up of food trucks by means of proper license norms, clearances, permissions and standard operating procedures so that it could be crystal clear as to how one can start a legitimate food truck business. Clarity on this from the government could be a blessing and will definitely see a keen interest in budding entrepreneurs. As for now there are no clear standards and norms in most of the cities across India. There is undoubtedly a need for rules and regulations to promote this piece of F&B offering.
An enthralling idea would be to receive delivery orders from the guests while the food truck is on the move and the order could be cooked while the truck adjusts the route and drives towards the location of order delivery. This could result in unquestionably freshly cooked order delivered and this would absolutely delight the guest and increase their trust in the food brand. A synergy of food and technology to enhance customer delight.
Specialties & signatures (curated menus) of the Food and Beverage brands (instead of elaborate menus) could be offered via Food Trucks to customers in their own locality. The F&B brand’s presence could be boosted tremendously at a low investment cost while ensuring that guests are enjoying the well-known delicacies.
The designer food trucks that may be seen in many locations of vibrant Indian cities these days are a treat to watch and to enjoy a culinary experience. Creativity and innovation are playing a crucial role in the world of food trucks.
Even for newbies in the world of F&B business, Food Trucks may be a way to enter this thrilling world and showcase their culinary and entrepreneurial skills as they make a mark of their own.
The world of Food and Beverage is ever changing, creative and very inviting. Food Trucks shall end up staying here for long and turn into an organized segment of the F&B world as this section continues to attract young restaurateurs as well as seasoned F&B players.
One can definitely explore their passion for food and beverage through Food Trucks or a seasoned restaurateur can enhance the visibility and reach of the food brand with the help of food trucks. It remains to be seen who takes up and sustains a first mover advantage here.